Collection
Forever The Coolest custom pants

Collection / One of one

Forever The Coolest

32 × 32

June 2023

$110

High-viz neon green Zip installed on vintage American Apparel denim. A company that filed for chapter 11 bankruptcy not once, but twice now lives on as part of the up-cycle ecosystem.

On most Zeans, previous branding is removed. However, in this case a tag was kept as a tribute. At its peak, American Apparel was a champion of ethical labor practices, producing all its clothing in Los Angeles. This was a standout feature in a market dominated by fast fashion brands that outsourced production.

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